White Claw Non-Alc
White Claw Non-Alc
White Claw is a brand that needs no introduction. Defining a new category, it reshaped the ready-to-drink landscape and set a new standard for what a modern beverage brand could be.
White Claw is a brand that needs no introduction. Defining a new category, it reshaped the ready-to-drink landscape and set a new standard for what a modern beverage brand could be.
White Claw Non-Alc was developed in response to shifting drinking habits, where younger audiences are consuming less alcohol while still participating in the same social occasions. The opportunity was to create a non-alcoholic offering that could exist naturally in those spaces while carrying the recognition and credibility of the core brand.
White Claw Non-Alc was developed in response to shifting drinking habits, where younger audiences are consuming less alcohol while still participating in the same social occasions. The opportunity was to create a non-alcoholic offering that could exist naturally in those spaces while carrying the recognition and credibility of the core brand.
Taking cues from EDM and rave culture, the packaging leans into color, rhythm, and vibrancy to express a more flavor-forward experience. This energy is balanced with a sense of clarity and restraint, ensuring the product remains unmistakably White Claw, clean, immediate, and refreshing.
Taking cues from EDM and rave culture, the packaging leans into color, rhythm, and vibrancy to express a more flavor-forward experience. This energy is balanced with a sense of clarity and restraint, ensuring the product remains unmistakably White Claw, clean, immediate, and refreshing.
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Henry Lannan
Role: Creative Director / Designer
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Henry Lannan
Role: Creative Director / Designer
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Henry Lannan
Role: Creative Director / Designer
Services: Branding, Print, Packaging
