Sometimes it's a phrase I heard and other times it's a quick idea for a show poster or band graphic. I find sketching with a pen fun and freeing. You can't erase and start over, you get what you get. All were completed with a fine tip pen within one hour.
Creative Director: N/A
When working with food, it's often quicker to get things down with a pencil before moving into the digital space. Below are samples of some food packaging composition sketches that were created for Safeway private label brands.
Agency: Sterling Brands
Creative Director: Jason Abreu