Martin’s Lane
Martin’s Lane
Martin’s Lane is a winery set above Okanagan Lake in British Columbia, conceived as a contemporary architectural project where form and function are closely aligned. Dedicated to the proprietor’s father, the building is defined by six cascading levels that allow wine to be crafted through gravity alone, creating a structure that is both purposeful and highly considered.
Martin’s Lane is a winery set above Okanagan Lake in British Columbia, conceived as a contemporary architectural project where form and function are closely aligned. Dedicated to the proprietor’s father, the building is defined by six cascading levels that allow wine to be crafted through gravity alone, creating a structure that is both purposeful and highly considered.
The label system draws directly from that environment, taking cues from the materials, textures, and surfaces found throughout the winery. Rather than relying on traditional cues, the design reflects the same sense of precision and innovation present in the architecture, translating those qualities into a restrained and tactile visual language.
The label system draws directly from that environment, taking cues from the materials, textures, and surfaces found throughout the winery. Rather than relying on traditional cues, the design reflects the same sense of precision and innovation present in the architecture, translating those qualities into a restrained and tactile visual language.
The work becomes an extension of the building itself, expressing a quiet confidence and a clear connection between place, process, and product.
The work becomes an extension of the building itself, expressing a quiet confidence and a clear connection between place, process, and product.
Client: The Mark Anthony Group
Agency: Mark Anthony Services / Perspective Branding
Creative Director: Alison Sloga / Simon Thorneycroft
Creative Team: Henry Lannan / Diana Goldberg
Role: Design Director / Designer
Editorial Phtography: Nick Lehoux
Texture Phtography: James O'Mara
Product Photography: Mick Jones
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services / Perspective Branding
Creative Director: Alison Sloga / Simon Thorneycroft
Creative Team: Henry Lannan / Diana Goldberg
Role: Design Director / Designer
Editorial Phtography: Nick Lehoux
Texture Phtography: James O'Mara
Product Photography: Mick Jones
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services / Perspective Branding
Creative Director: Alison Sloga / Simon Thorneycroft
Creative Team: Henry Lannan / Diana Goldberg
Role: Design Director / Designer
Editorial Phtography: Nick Lehoux
Texture Phtography: James O'Mara
Product Photography: Mick Jones
Services: Branding, Print, Packaging
