Hand on Heart
Hand on Heart
Hand on Heart is a non-alcoholic wine developed for Miller Family Wines, created to challenge the perception that non-alc wine is a compromise. While demand for alcohol-free alternatives continues to grow, the category often leans heavily on wellness cues at the expense of taste, leaving consumers skeptical of the experience.
Hand on Heart is a non-alcoholic wine developed for Miller Family Wines, created to challenge the perception that non-alc wine is a compromise. While demand for alcohol-free alternatives continues to grow, the category often leans heavily on wellness cues at the expense of taste, leaving consumers skeptical of the experience.
The opportunity was to create a brand that felt as credible and considered as a traditional wine, while expressing a more emotional point of view. Developed in collaboration with Iron Chef Cat Cora, the product is rooted in a belief that flavor, balance, and food pairing should remain central to the experience. The name and line “full of heart, not alcohol” establish a clear idea of harmony, aligning with the brand’s focus on completeness rather than restriction. The design draws on familiar wine cues through structure and restraint, while introducing a softer, more expressive symbol that reflects warmth, empathy, and connection.
The opportunity was to create a brand that felt as credible and considered as a traditional wine, while expressing a more emotional point of view. Developed in collaboration with Iron Chef Cat Cora, the product is rooted in a belief that flavor, balance, and food pairing should remain central to the experience. The name and line “full of heart, not alcohol” establish a clear idea of harmony, aligning with the brand’s focus on completeness rather than restriction. The design draws on familiar wine cues through structure and restraint, while introducing a softer, more expressive symbol that reflects warmth, empathy, and connection.
It offers the character and experience of wine without relying on alcohol as its defining feature.
It offers the character and experience of wine without relying on alcohol as its defining feature.
Client: Miller Family Wine Company
Agency: Denomination
Creative Director: Margaret Nolan
Creative Team: Henry Lannan / Paul Vanzella
Role: Design Director / Designer
Icon Rendering: Matt Bonaccorsi
Product Rendering: Kristian Bull
Services: Branding, Copywriting, Naming, Print, Packaging
Client: Miller Family Wine Company
Agency: Denomination
Creative Director: Margaret Nolan
Creative Team: Henry Lannan / Paul Vanzella
Role: Design Director / Designer
Icon Rendering: Matt Bonaccorsi
Product Rendering: Kristian Bull
Services: Branding, Copywriting, Naming, Print, Packaging
Client: Miller Family Wine Company
Agency: Denomination
Creative Director: Margaret Nolan
Creative Team: Henry Lannan / Paul Vanzella
Role: Design Director / Designer
Icon Rendering: Matt Bonaccorsi
Product Rendering: Kristian Bull
Services: Branding, Copywriting, Naming, Print, Packaging
