Gusto Protein Shake
Gusto Protein Shake
Protein brands tend to speak the same language. Performance, hyper-masculinity and a visual world built around the hardcore gym. Gusto was created as an exploration of what a protein brand could look like from a more inclusive perspective.
Protein brands tend to speak the same language. Performance, hyper-masculinity and a visual world built around the hardcore gym. Gusto was created as an exploration of what a protein brand could look like from a more inclusive perspective.
Designed as a plant-based protein shake for everyone, Gusto puts flavor and enjoyment first without sacrificing function. Indulgent flavors take center stage, positioning the product somewhere between a treat and a performance drink.
Designed as a plant-based protein shake for everyone, Gusto puts flavor and enjoyment first without sacrificing function. Indulgent flavors take center stage, positioning the product somewhere between a treat and a performance drink.
The identity uses bold color, oversized typography, softer forms and hyper-imaginative flavor imagery to bring that idea to life. The result is a brand that feels immediately craveable, not something to endure.
The identity uses bold color, oversized typography, softer forms and hyper-imaginative flavor imagery to bring that idea to life. The result is a brand that feels immediately craveable, not something to endure.
Project: Self-Initiated
Agency: Lannan Design
Creative Director: Henry Lannan
Role: Creative Director / Designer
Services: Branding, Packaging, Art Direction
Project: Self-Initiated
Agency: Lannan Design
Creative Director: Henry Lannan
Role: Creative Director / Designer
Services: Branding, Packaging, Art Direction
Project: Self-Initiated
Agency: Lannan Design
Creative Director: Henry Lannan
Role: Creative Director / Designer
Services: Branding, Packaging, Art Direction
