Ethos
Ethos
Ethos is a Columbia Valley Cabernet Sauvignon built for drinkers who rarely stray from their go-to bottles. From the outset, the name and concept were tied to Aristotle’s philosophy of virtue, centered on fearlessness, obsessive attention to detail, and a deeply intentional approach.
Ethos is a Columbia Valley Cabernet Sauvignon built for drinkers who rarely stray from their go-to bottles. From the outset, the name and concept were tied to Aristotle’s philosophy of virtue, centered on fearlessness, obsessive attention to detail, and a deeply intentional approach.
Translating those ideas into form required restraint. Rather than a literal reference, the identity draws on the Spartan as a visual embodiment of those values, an enduring symbol of discipline, resilience, and rigor. Sourced from an ancient coin, the mark reflects a commitment to precision and clarity, where every detail serves a purpose.
Translating those ideas into form required restraint. Rather than a literal reference, the identity draws on the Spartan as a visual embodiment of those values, an enduring symbol of discipline, resilience, and rigor. Sourced from an ancient coin, the mark reflects a commitment to precision and clarity, where every detail serves a purpose.
A brand that balances refinement with strength, pairing philosophical roots with a distinctly modern, masculine tone.
A brand that balances refinement with strength, pairing philosophical roots with a distinctly modern, masculine tone.
Client: Ste. Michelle Wine Estates
Agency: Denomination
Creative Director: Hamish Campbell
Role: Design Director / Designer
Coin Rendering: Matt Bonaccorsi
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
Client: Ste. Michelle Wine Estates
Agency: Denomination
Creative Director: Hamish Campbell
Role: Design Director / Designer
Coin Rendering: Matt Bonaccorsi
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
Client: Ste. Michelle Wine Estates
Agency: Denomination
Creative Director: Hamish Campbell
Role: Design Director / Designer
Coin Rendering: Matt Bonaccorsi
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
