Dillon’s Gin Cocktail
Dillon’s Gin Cocktail
Dillon’s, known for its small-batch approach and focus on cocktail-driven spirits, set out to extend that same thinking into the ready-to-drink category. The goal was to translate the experience of a carefully made gin cocktail from their tasting room into a format that could be enjoyed more casually, without losing its sense of intention.
Dillon’s, known for its small-batch approach and focus on cocktail-driven spirits, set out to extend that same thinking into the ready-to-drink category. The goal was to translate the experience of a carefully made gin cocktail from their tasting room into a format that could be enjoyed more casually, without losing its sense of intention.
The packaging needed to differentiate clearly from the core spirits range while still feeling unmistakably Dillon’s. A more expressive visual language was introduced through bold color and simplified silhouettes, allowing each flavor to stand apart while referencing the botanicals and fruit profiles within. This shift created a system that felt fresh and immediate, while still grounded in the brand.
The packaging needed to differentiate clearly from the core spirits range while still feeling unmistakably Dillon’s. A more expressive visual language was introduced through bold color and simplified silhouettes, allowing each flavor to stand apart while referencing the botanicals and fruit profiles within. This shift created a system that felt fresh and immediate, while still grounded in the brand.
The range emerged as a distinct extension of Dillon’s, capturing the character of their cocktails in a format suited to a more casual way of drinking.
The range emerged as a distinct extension of Dillon’s, capturing the character of their cocktails in a format suited to a more casual way of drinking.
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Alison Sloga
Role: Design Director / Designer
Illustration: Drew Bardana
Product Rendering: Dan Ross
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Alison Sloga
Role: Design Director / Designer
Illustration: Drew Bardana
Product Rendering: Dan Ross
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Alison Sloga
Role: Design Director / Designer
Illustration: Drew Bardana
Product Rendering: Dan Ross
Services: Branding, Print, Packaging
