Dillon’s Small Batch Distillers
Dillon’s Small Batch Distillers
Dillon’s is a small-batch distillery built around a collective of makers, led by founder Geoff Dillon, with a focus on producing spirits and cocktail ingredients designed for high-quality cocktailing. That philosophy extends across an expansive and ever-evolving range, from core spirits to liqueurs, bitters, syrups, and ready-to-drink offerings. Yet despite that breadth, the existing label system lacked consistency and didn’t fully reflect the clarity or intent behind the products themselves.
Dillon’s is a small-batch distillery built around a collective of makers, led by founder Geoff Dillon, with a focus on producing spirits and cocktail ingredients designed for high-quality cocktailing. That philosophy extends across an expansive and ever-evolving range, from core spirits to liqueurs, bitters, syrups, and ready-to-drink offerings. Yet despite that breadth, the existing label system lacked consistency and didn’t fully reflect the clarity or intent behind the products themselves.
The updated system brings cohesion to that range while allowing each product to maintain its own identity. A more considered typographic hierarchy, refined material choices, and a simplified structure create a consistent foundation that can scale across categories without losing character.
The updated system brings cohesion to that range while allowing each product to maintain its own identity. A more considered typographic hierarchy, refined material choices, and a simplified structure create a consistent foundation that can scale across categories without losing character.
Clarity was restored across the range, with each product more clearly expressing the people, ingredients, and intent behind it.
Clarity was restored across the range, with each product more clearly expressing the people, ingredients, and intent behind it.
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Alison Sloga
Creative Team: Henry Lannan, Cody Dingle
Role: Design Director / Designer
Illustration: Caroline Church
Product Rendering: Outshinery
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Alison Sloga
Creative Team: Henry Lannan, Cody Dingle
Role: Design Director / Designer
Illustration: Caroline Church
Product Rendering: Outshinery
Services: Branding, Print, Packaging
Client: The Mark Anthony Group
Agency: Mark Anthony Services
Creative Director: Alison Sloga
Creative Team: Henry Lannan, Cody Dingle
Role: Design Director / Designer
Illustration: Caroline Church
Product Rendering: Outshinery
Services: Branding, Print, Packaging
