Chapel Hill
Chapel Hill
Chapel Hill is a storied winery in the McLaren Vale of South Australia, though little of that history was reflected in its existing labels. Across a broad range of wines, the brand lacked a clear visual thread or sense of care.
Chapel Hill is a storied winery in the McLaren Vale of South Australia, though little of that history was reflected in its existing labels. Across a broad range of wines, the brand lacked a clear visual thread or sense of care.
Founded in 1975, the winery takes its name from the 1865 chapel that sits at its center, long marked by distinctive stained glass windows. That detail became the foundation for the identity, not as a literal reference, but as a system that could carry across tiers while allowing each wine its own character. Drawing from archival references and historic interpretations of the chapel windows, the form was distilled into a refined, geometric mark, bringing structure, consistency, and a renewed sense of craft to the range.
Founded in 1975, the winery takes its name from the 1865 chapel that sits at its center, long marked by distinctive stained glass windows. That detail became the foundation for the identity, not as a literal reference, but as a system that could carry across tiers while allowing each wine its own character. Drawing from archival references and historic interpretations of the chapel windows, the form was distilled into a refined, geometric mark, bringing structure, consistency, and a renewed sense of craft to the range.
The redesign brings clarity and cohesion to the range, establishing a unifying system that reconnects the brand to its origins while allowing each wine its own voice.
The redesign brings clarity and cohesion to the range, establishing a unifying system that reconnects the brand to its origins while allowing each wine its own voice.
Client: Paragon Wine Estates
Agency: Denomination
Creative Director: Margaret Nolan
Role: Design Director / Designer
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
Client: Paragon Wine Estates
Agency: Denomination
Creative Director: Margaret Nolan
Role: Design Director / Designer
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
Client: Paragon Wine Estates
Agency: Denomination
Creative Director: Margaret Nolan
Role: Design Director / Designer
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
