Bonterra Ranch Wine
Bonterra Ranch Wine
Bonterra Ranch Wine was developed as a new offering aimed at a younger audience, introducing flavored, lower alcohol, lightly carbonated wines designed for more casual, social settings. At a time when the wine category has been in decline, the goal was to create something that felt immediate, refreshing, and accessible.
Bonterra Ranch Wine was developed as a new offering aimed at a younger audience, introducing flavored, lower alcohol, lightly carbonated wines designed for more casual, social settings. At a time when the wine category has been in decline, the goal was to create something that felt immediate, refreshing, and accessible.
Working within a condensed timeline, the identity needed to land quickly while still feeling distinctive. The concept draws from Bonterra’s McNab Ranch, where a weathered barn sits among the vineyards, punctuated by a stand of palm trees. One palm was elevated as the central icon, becoming a visual shorthand for ease, warmth, and refreshment, while still rooted in a real place.
Working within a condensed timeline, the identity needed to land quickly while still feeling distinctive. The concept draws from Bonterra’s McNab Ranch, where a weathered barn sits among the vineyards, punctuated by a stand of palm trees. One palm was elevated as the central icon, becoming a visual shorthand for ease, warmth, and refreshment, while still rooted in a real place.
A familiar landscape, reframed as an invitation to something more casual, made for moments that extend beyond the traditional wine occasion.
A familiar landscape, reframed as an invitation to something more casual, made for moments that extend beyond the traditional wine occasion.
Client: Bonterra Organic Estates
Agency: Denomination
Creative Director: Hamish Campbell
Role: Design Director / Designer
Illustration: Chris Wormell
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
Client: Bonterra Organic Estates
Agency: Denomination
Creative Director: Hamish Campbell
Role: Design Director / Designer
Illustration: Chris Wormell
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
Client: Bonterra Organic Estates
Agency: Denomination
Creative Director: Hamish Campbell
Role: Design Director / Designer
Illustration: Chris Wormell
Product Rendering: Kristian Bull
Services: Branding, Print, Packaging
